Leads will exclude certain readers if they re full of jargon.

http://courses.ecornell.com/eportfolios/24875/Imitrex_Is_A_Life_Saver_Prescription_Drug__Cipla__Cancer
http://ebrschools.instructure.com/eportfolios/6007/Vigamox_Nasal_Spray_Gel__Alcon__Antibiotics_

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