The structure is known as the inverted pyramid and dates back to the days of hot metal when words on their way on to paper passed through a stage of being slugs of lead.
http://ocean.instructure.com/eportfolios/1412/Testoheal_40_Mg_Weight_Loss_Program__Healing_Pharma__Oral_Steroids
http://jeff-lewisboces.instructure.com/eportfolios/22853/Melanotan_Ii_Type_2_Diabetes_Medications__Sinoway__Peptides
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Now that you ve decided what to write about, you need to hit the streets or the phone or your email and start interviewing sources.
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